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The ex-clusionary to in-clusionary swap: a reinvention masterpiece or a fading turnaround momentum
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Orientador(es)
Resumo(s)
This Work Project presents an Abercrombie & Fitchs’ Equity Research, whose objective is to forecast
how the company’s turnaround strategy will develop in the future, valuing it based on expected cash
flows. Abercrombie’s efforts on redesigning its brand appeal, customer experience and agile positioning,
given the industry’s fast-paced environment, are key to understand whether, and how, its momentum will
ultimately be sustainable going forward. A “SELL” recommendation was assumed, with a corresponding
price target of $76.22 as of February 1st
, 2025.
Descrição
Palavras-chave
Apparel Clothing Exclusion Inclusion Internationalization Inflation Momentum Stores Share price Assortment strategy Teen Young Adult Competition Valuation Wacc Sales Wool price Digitalization Fast fashion brand Sustainability