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Gi expansion to the Netherlands - business growth strategy
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| 1.54 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This work project presents a comprehensive plan for the international expansion of GI, a
corporation which operates in the Portuguese glass industry. The study involves a meticulous
company and industry analysis. Followed by the process of selecting a target international
market, encompassing clustering and ranking countries based on their highest potential. The
Netherlands was selected, which GI is recommended to enter through direct exports. This
decision is supported by the development of a robust business and marketing strategy to support
the project implementation. A financial forecast is included, demonstrating the project's
profitability and long-term viability.
Descrição
Palavras-chave
Strategy diamond Differentiators Economic logic Market entry conditions Market research