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Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
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Resumo(s)
This research investigates the extent to which generative artificial intelligence (GAI)
accelerates early-stage startups, focusing on ‘marketing and sales’. By integrating literature and
expert interviews, the study aims to fill the current research gap. This research examines how
GAI affects the success of startups, by mitigating common failure factors and capitalizing on
success factors. The results show that GAI varies between different kind of tasks and offers
practical recommendations and ideas for future research. These insights guide founders in
effectively utilizing GAI to navigate the new era of GAI-enhanced entrepreneurship.
Descrição
Palavras-chave
Entrepreneurship Innovation Startups Generative ai Sales Marketing