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Transformation towards new forms of organizing: a study on challenges and mechanisms in the pursuit and implementation of a shared value strategy within German Smes - the evolution from corporate social responsibility to creating shared value
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Resumo(s)
This study explores challenges faced by German small and medium-sized enterprises (SMEs)
in implementing a Creating Shared Value (CSV) strategy. This concept goes beyond the stand ards of typical Corporate Social Responsibility (CSR), aiming to increase the connections be tween improvements in society and economic success. Amidst global pressures for sustainable
business practices, the study emphasizes the unique role of SMEs in social and sustainability
practices (SSPs). In the context of CSV, SMEs face distinct challenges, necessitating mechanisms for effective implementation. The paper outlines these challenges, proposes mechanisms
derived from empirical insights, and contributes to literature with a guideline for future research.
Descrição
Palavras-chave
Creating shared value (Csv) Corporate social responsibility (Csr) Social and sustainability practices (Ssps) Small- and medium-sized enterprises (Smes) Csv challenges Csv mechanisms