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Growth strategy for brose group´s Pedelec business unit - light drive market entry via mergers and acquisitions
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| 7.65 MB | Adobe PDF |
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The purpose of this Field-Lab was to develop a comprehensive growth strategy for Brose's
pedelec business. The methodology involved interviews with 20 experts along the supply chain
and close collaboration with Brose. Based on the internal and external analysis, including the
deduction of a market forecast, 'Entering the Light-Drive Market' was identified as the most
promising growth option. To enter this market, Brose should consider acquiring XXX’s or
XXX’s Light-Drive operations due to time-to-market considerations. However, further analyses
must be carried out to validate the indicative Enterprise Values and the strategic and organizational fit of the targets.
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M&A Acquisition E-bike Inorganic growth Strategic fit Organizational fit Growth strategy Strategy Growth Pedelec Valuation Industry analysis Market size and forecast