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Publicação
Marketing research - travel accommodation preferences in Portugal
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.64 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Airbnb has seen a tremendous growth in the Portuguese competitive market over the years,
however it was met recently with legal hardships, prompting an analysis to bolster its market
stance. This study focuses on consumer preferences that influence accommodation choices,
pinpointing elements like pricing, location, cleaning services and breakfast. It employs a literature
review and a conjoint analysis to understand consumer’s demand in a post-pandemic Portuguese
market. It concludes that consumers are looking for quality services, affordability, and reliability.
Descrição
Palavras-chave
Airbnb Consumer preferences Consumer perceptions Marketing research Tourism Hotels Conjoint analysis Perceptual map