A carregar...
Publicação
From stages to stadiums - environmental and social responsibility of live events increasing societal awareness: the case of because impacts´ strategic positioning in the Portuguese consulting market
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 4.48 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Because Impacts is a Lisbon-based sustainability consulting startup providing services to
various clients aiming at impacting people and the planet. The case study showcases how they
are establishing themselves in the Portuguese market. An on-going project with a festival
provides a unique opportunity to target live events. The implications for strategy and
positioning are discussed within the individual teaching note. Based on the learnings from the
festival, Because Impacts aims at also targeting Portuguese sport events. The evaluation report
develops a strategy model effectively addressing environmental and social aspects for
Portuguese football clubs, giving recommendations for both clubs and consultancies.
Descrição
Palavras-chave
Sustainability consulting Sustainable development Strategy development Competitive advantage Live events Environmental impact Social impact Football