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Accelerating corporate sustainability by empowering individuals: identifying value proposition and market Gap
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| 1.18 MB | Adobe PDF |
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Resumo(s)
This research paper illustrates how CEBRA, a student-designed program based on inner
development, can support corporates on their journey to tackle current bottlenecks with
sustainable transformation by empowering key individuals within the organisation. This paper
includes one of the three individual areas of research that focuses on understanding corporates'
internal landscape of sustainable innovation. This allowed for the construction of a
comprehensive case for the product-market fit of CEBRA.
Descrição
Palavras-chave
Sustainable innovation Sustainable transformation Value proposition Positioning Sustainability