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Field lab on internationalization - the case of missangas & co. in Finland
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| 2.98 MB | Adobe PDF |
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This document provides a detailed analysis of the internationalization process of
Missangas&Co., a Portuguese bead-based jewelry SME, and aims to guide it towards
sustainable growth in the global jewelry market.
It begins with an assessment of the company's current operations, financials, and organization,
along with an international market selection analysis from where a shortlist of 5 countries was
derived, with Ireland being identified as the ideal target for expansion. The report further
outlines a comprehensive plan for entering this market, encompassing marketing strategies and
financial projections. Additionally, it features a literature review on International Entry Mode
Selection to support the proposed strategies.
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Finland Market entry strategy Internationalization Portuguese sme Strategic analysis International market selection Industry analysis Jewelry Missangas&co.