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Destination assessment for the food and beverage industry, the standard´s expansion case study
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Orientador(es)
Resumo(s)
This thesis presents a case study elucidating the critical importance of conducting a
destination assessment for hotel development and expansion. The further study focuses on the
assessment of the Food and Beverage industry. Initiated in response to a challenge from The
Standard Development Team, which involved a comprehensive destination assessment for
Porto. The outcomes of this study serve as a practical teaching tool, offering guidance for
destination assessments and aiding in the conceptualization of new hotels. The research reveals
the fundamental nature of destination assessment for hotel development and provides
contemporary approaches for implementation.
Descrição
Palavras-chave
Hospitality Luxury hotels Lifestyle brand Destination assessment Market research Business development Food and beverage industry