A carregar...
Publicação
Holistic analysis and recommendations for performance enhancement in a traditional Brazilian football club
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.79 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This study assessed the performance of Sport Club Internacional, a traditional Brazilian football
club, across sporting, financial, and fan engagement dimensions. The research involved a
comprehensive comparative analysis with nine other Brazilian clubs as well as a SWOT
analysis. Drawing on the insights obtained from these analyses, recommendations were
formulated to address the identified weaknesses and consequently enhance the overall
performance of Sport Club Internacional. The results indicate that Internacional must institute
rigorous financial control measures, foster the development of young talents, diversify sources
of recurring revenue, and enhance its digital presence.
Descrição
Palavras-chave
Football management Strategy Swot analysis Financial management Sporting performance Holistic performance analysis Fan Eengagement Governance