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Small and medium sized Eenterprises competitiveness and internationalization - biofrescos
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Resumo(s)
This work project presents a comprehensive internationalisation plan for BioFrescos, a
Portuguese SME in the frozen food industry. This project includes an in-depth analysis of the
Company, the market, and the industry (both in national and international terms). Belgium was
selected as the target country through country ranking and country clustering analyses,
followed by an in-depth analysis of Italy and Belgium. A detailed entry strategy was suggested
for the target country, including the selection of entry modes, a comprehensive marketing plan,
and financial forecast over a five-year timeframe. This work also includes a literature review
on the international entry mode selection, a pivotal aspect that shapes a Company’s global
strategy and success.
Descrição
Palavras-chave
International business Marketing Strategy Biofrescos Frozen foods Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization