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Ex Portugal ad mundum: unveiling internationalization strategies and proposing a new market entry in the small and medium enterprise landscape - the case of company alpha in Chile
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| 6.98 MB | Adobe PDF |
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Resumo(s)
This study assesses Company Alpha’s global readiness, targeting market selection and
internationalisation planning. Employing statistical methods, including principal component
analysis and cluster analyses, the process evaluated 154 countries using 34 variables, resulting
in 11 clusters. Initially considering France, Italy, Chile, and Mexico, a detailed analysis
favoured Chile. Supported by positive financial metrics, Chile forms the centrepiece of
Company Alpha’s internationalisation strategy, incorporating a foreign-owned subsidiary and
a marketing plan for the 2025’s B2C Chilean cycling tourism expansion. Recommendations
include environmental monitoring, cultural sensitivity, and scenario analyses, envisioning
Chile as the Latin American headquarters by 2025, emphasizing sustainable growth and
prudent financial choices.
Descrição
Palavras-chave
Internationalization Small and medium enterprise Company alpha Chile