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Autores
Orientador(es)
Resumo(s)
Companies seeking to continue growing and developing need to consider the possibility
of international expansion and what that represents to their future. To tackle this
challenge it becomes necessary to establish the company’s interests and priorities as
well as defining and assessing the foreign market opportunities of a specific industry.
This directed research internship proposes and conducts a simulation of the preliminary
foreign market assessment and selection within the Juncker Plan: country filtering and
ranking having as a frame of reference the second largest construction company in
Brazil, Andrade Gutierrez.
Descrição
Palavras-chave
International market selection Country ranking Infrastructure Andrade Gutierrez Juncker plan
