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Operational plan to penetrate the United States football market
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| 679.09 KB | Adobe PDF |
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Resumo(s)
SL Benfica is expanding the Escolinhas de Benfica program to capitalize on the growing
popularity of football in the United States. The integrated business plan, covering marketing,
technology, and innovation, is set for deployment to enhance the club's global reach. This initiative
aims to attract new fans, nurture young talent, and solidify SL Benfica's identity as a sports giant.
Leveraging innovative technologies, the plan focuses on player development, increased fan
engagement, and heightened brand visibility. The Escolinhas de Benfica program seeks not only
to develop talent but also to make a lasting positive impact on communities. Through digital
platforms, the goal is to create a seamless, immersive experience for supporters in the USA and
globally. SL Benfica's strategic approach positions the club as a leader in football development
and fan engagement in the United States, contributing significantly to its global expansion efforts.
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Product&services Marketing strategy Executive summary Fan engagement