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The future of fan experience: how will digital improve the fan experience? Will it bring risks to enjoy the match itself? - New generation of fans
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Orientador(es)
Resumo(s)
Fans' attention at football games is no longer focused solely on the spectacle of the game, but
on everything that transpires around it, implying that fan experience tools must evolve to a more
digitally inclined future. The individual work focused on the new generation of fans that’s
starting to change how football is perceived, causing a generational conflict between
generations.
Our research indicated that the first step in developing an effective fan involvement strategy is
to collect data that would provide a greater understanding of the fans' needs, subsequently
followed by increasing fandom with focused and impactful content.
Descrição
Palavras-chave
Generation alpha Generation z Portugal Generational conflict Young fans Gamification Sports industry Future