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Rethink the food & beverage offering for Pestana city hotels in Portugal and Spain. Pestana´s brand identity, brand elements, positioning choices and service excellence through marketing mix of people
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This project aims to redefine the F&B offerings for Pestana City Hotels in Portugal and Spain,
focusing on the brands Pestana Pousadas de Portugal, Pestana Collection Hotels and Pestana
CR7 Lifestyle Hotels. In addition, it uncovers new business models based on new trends in the
market. An individual supplement was developed to understand the brand identity of Pestana
sub-brands as their F&B offerings, how brand elements and positioning choices connect with
F&B offerings, marketing-mix of people and the key elements to deliver a service excellence.
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Brand identity Sub-brand Brand elements Positioning choices F&B offering Marketing mix People Service excellence