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Shaping shopper decisions: an in-depth analysis of customer´s reactions to promotions in food retail environments
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.87 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Inflation heightens consumer vigilance, impacting the agri-food sector. Stakeholders focus on
promotions amid rising prices to sustain loyalty. Hence, understanding and targeting consumer
preferences becomes crucial. Literature lacks depth, but external factors like demographics,
biases and habits influence preferences. Immediate discounts and virtual bundles have a
paradoxical relationship: professionals benefit more from the latter than consumers do, and vice
versa. Despite limited awareness, samples are effective. A survey reveals price and promotion
as key criteria of purchase. Immediate price reduction is preferred, suggesting professional
adaptations for alignment with customer expectations.
Descrição
Palavras-chave
Promotion Food industry Consumer preferences Business strategy Virtual bundle Immediate price discount Product sample