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Resumo(s)
This thesis explores an innovative B2B2C model proposition for ActivoBank, describing an
integration of banking with real estate to create Early Home Ownership opportunities for
young buyers. It scrutinizes strategic partnerships, structure, and challenges related to the
Home Ownership program, emphasizing solutions for young home buyers. The study
addresses potential benefits, risks like market fluctuations, and regulatory complexities for
navigating the complex banking and real estate landscape. It aims to contribute to the digital
transformation of the banking and real estate industry.
Descrição
Palavras-chave
Strategy Business model B2b2c model Activo bank
