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Dualistic analysis of mutual attraction and (e)valuation of impact start-ups and venture capital investors in Germany: the perspective of venture capital investors

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Numerous reports and major conferences highlight an urgent need for accelerated efforts to achieve the Sustainable Development Goals. Impact start-ups, being a provider of such innovative solutions, require financing options, like venture capital. Through early-stage funding, Venture Capitalists serve as an important growth enabler. This interview-based study aims to highlight the attractiveness of impact start-ups for VC investors. It is revealed that for venture capital investors, while impact start-ups dual objective nature (financial/impact-related) poses challenges, an attraction can be identified. When effectively balanced, these objectives often enhance value and attractiveness of start-ups.

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Venture capital Impact start-ups Funding attractiveness Funding characteristics

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Licença CC