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Beyond events: developing an event ranking framework based on tourist mobility
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| 4.46 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
This research introduces a data-driven framework for evaluating and ranking the diverse
impacts of events across eight dimensions. Leveraging telecommunications data containing
information on foreign event tourists’ movement through Portugal, the framework is tested to
derive impacts of six events occurring in 2023. The findings inform how events can be
strategically used to achieve a variety of objectives and underscore how data analysis can
inform event subsidization and event portfolio management decisions. This study notably
advances the fields of event impact assessment, tourism movement, and event portfolio
management by pioneering the application of tourism mobility data for event impact analysis.
Descrição
Palavras-chave
Event management Event tourism Tourism movement Event impacts Passive mobile data