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How to expand the revenue streams for cadin? - Evaluating and benchmarking strategic solutions for revenue growth
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Orientador(es)
Resumo(s)
This paper analyses strategies for CADIn, a Portuguese non-profit organization, to diversify its
revenue streams and improve its processes. Using data from several internal and external sources,
a comprehensive gap assessment, market analysis, go-to-market strategy, and financial analysis
were conducted. While identifying resource underutilization, methods will be suggested to
optimize capacity by targeting new client segments. These include expanding teleconsultation
services, meeting the needs of new mothers, and addressing mental health care for the elderly. By
focusing on these segments, CADIn will expand beyond its child-centered services, thereby
opening new growth opportunities.
Descrição
Palavras-chave
Management Social impact Non-profit organizations Strategy