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http://hdl.handle.net/10362/173692| Title: | Corporate report for Sport Lisboa e Benfica board analysis - fan engagement & matchday, human resources |
| Author: | Castro, Tiago Batista Lyon de |
| Advisor: | Brinca, Pedro |
| Keywords: | Sl Benfica Fan engagement Human resources Matchday Sports Corporate report Kpi |
| Defense Date: | 26-Jan-2024 |
| Abstract: | This thesis is a proposal for a corporate report for SL Benfica’s board analysis. It is a tool adjusted to the reality of SL Benfica which allows the club to self-evaluate its performance, strategies and commitments. Covering different areas of activity within the Club, the report emphasizes the critical role of corporate reporting in guiding decisions. Explores financial analysis, establishes relevant key performance indicators (KPIs) and recognises the limitations of this analysis. The individual component delves into the areas of Fan Engagement & Matchday, and Human Resources. |
| URI: | http://hdl.handle.net/10362/173692 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2023_24_FALL_43231.pdf | 2,84 MB | Adobe PDF | View/Open |
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