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A strategic reflection with analysis of its business units and projection of future scenarios - how can feira na quinta reach its full potential and enter the second-hand market
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Orientador(es)
Resumo(s)
One of the NGO Comunidade Vida e Paz's business units is a secondhand store named Feira na
Quinta. An evaluation of the store’s financial sustainability was conducted, resulting in a
detailed analysis of its business model, logistics and marketing strategy. A benchmark analysis
of its market segment was also conducted. This allowed for a diagnosis of the business'
limitations and potential, resulting in the development of five recommendations, from which
two were chosen for further analysis: Entering the online market or opening a new space in
Lisbon.
Descrição
Palavras-chave
Second-hand Business unit Social business Donations Financial independence Market overview Sustainability Social impact Feasibility