A strategic reflection with analysis of its business units and projection of future scenarios - how can feira na quinta reach its full potential and enter the second-hand market

Abstract

One of the NGO Comunidade Vida e Paz's business units is a secondhand store named Feira na Quinta. An evaluation of the store’s financial sustainability was conducted, resulting in a detailed analysis of its business model, logistics and marketing strategy. A benchmark analysis of its market segment was also conducted. This allowed for a diagnosis of the business' limitations and potential, resulting in the development of five recommendations, from which two were chosen for further analysis: Entering the online market or opening a new space in Lisbon.