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How can wolverhampton wanderers leverage the popularity of fantasy premier league - email communication and league creation initiatives
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| 4.84 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This research paper, titled " How can Wolverhampton Wanderers FC leverage the popularity of
Fantasy Premier League", thoroughly examines the Fantasy Football market, focusing
specifically on Fantasy Premier League (FPL). Its primary goal is to propose initiatives that
enable Wolverhampton to engage effectively with the FPL community. To achieve this,
consumer preferences were analysed through a literature review and a survey. This Field Lab
proposes two distinct initiatives: a weekly FPL gameweek preview email and the creation of an
FPL League. The first was directly solicited from the club, while the latter composed my
individual part. Overall, this paper not only provides actionable strategies for football clubs but
also establishes a theoretical foundation for future research in the landscape of fantasy football.
Descrição
Palavras-chave
Customer relationship management Fantasy premier league Fan engagement Data-driven fan initiatives Digital strategy Population characterization Digital marketing