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How can wolverhampton wanderers leverage the popularity of fantasy premier league - email communication and player statistics extension initiatives
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| 5.12 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This research paper, titled " How can Wolverhampton Wanderers FC leverage the popularity of
Fantasy Premier League", thoroughly examines the Fantasy Football market, focusing
specifically on Fantasy Premier League (FPL). Its primary goal is to propose initiatives that
enable Wolverhampton to engage effectively with the FPL community. To achieve this,
consumer preferences were analysed through a literature review and a survey. This Field Lab
proposes two distinct initiatives: a weekly FPL gameweek preview email and an expansion of
statistical offerings on Wolverhampton’s digital platforms. The first was directly solicited from
the club, while the latter composed my individual part. Overall, this paper not only provides
actionable strategies for football clubs but also establishes a theoretical foundation for future
research in the landscape of fantasy football.
Descrição
Palavras-chave
Customer relationship management Fantasy premier league Fan engagement Data-driven fan initiatives Digital strategy Population characterization Digital marketing