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Internationalization project of Tulea´s tourism unit top
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.8 MB | Adobe PDF |
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Resumo(s)
The individual part commenced with a concise literature review focusing on the selection of international markets, incorporating various methodologies and approaches utilized during this process. Subsequently, a thorough analysis of Norway was conducted, culminating in a foundational evaluation of this country as a potential market for BUT.
Descrição
Palavras-chave
International Business Marketing Strategy International Market Selection