A carregar...
Publicação
Navigating intimacy: understanding different factors influencing the decision-making regarding condom adoption among younger generations in Portugal
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.08 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This Master’s Thesis investigates the concerning decline in condom usage among young people
in Portugal, contributing to an alarming rise in sexually transmitted diseases. The research takes
a methodical approach to explore the variables impacting the decision-making regarding
condom adoption. Through market research techniques such as Perceptual Maps and Conjoint
Analysis, the conducting surveys provide a comprehensive analysis regarding consumer
perceptions and preferences among Portuguese young adults. The main findings aim to give
actionable insights for public health campaigns, aspiring to reverse the falling trend in condom
usage and mitigating the associated public health risks among younger generations in Portugal.
Descrição
Palavras-chave
Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage