A carregar...
Publicação
Reaching gen z skincare consumers in Portugal: how can myclarins integrate and promote wellness
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.07 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Positioned within the legacy prestige brand Clarins, the myClarins’ product range was introduced
to meet the needs of Gen Z consumers. The following Work Project intended to gather insights into
myClarins’ current context and propose recommendations tailored to the Portuguese market. Along
with a proposed unique selling proposition, the classification of myClarins as a sub-brand rather
than a product range is recommended. In this sense, this report was outlined to provide research based directions myClarins can adopt to reach and engage the desired target, Gen Z .Concretely,
the individual section of this report focuses on a wellness-based communication strategy.
Descrição
Palavras-chave
Skincare Gen z Wellness Well-being