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M A R - an innovative collagen solution to redefine the future of wellness while protecting marine ecosystems: marketing strategy & business model
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Resumo(s)
Within the “Building Companies Based on Science” field lab, the objective of this work project
is to create MAR, a start-up company that offers innovative collagen supplements, capitalizing
on a proprietary collagenase sourced from marine bacteria, a groundbreaking innovation
attributed to Dr Elin Moe. This enzyme efficiently degrades collagen from tuna skin, yielding
collagen peptides that hold significant commercial value. Thus, we aim to formulate a visionary
business plan for MAR, paving the way for the transformation of these tuna collagen peptides
into innovative collagen supplements that will redefine one’s relationship with their skin.
Descrição
Palavras-chave
Science-based entrepreneurship Collagen Sustainability Innovation Marketing Business model Skin anti-aging