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Small and medium sized enterprises competitiveness and internationlization - biofrecos
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Resumo(s)
This work project presents a comprehensive internationalisation plan for BioFrescos, a
Portuguese SME in the frozen food industry. This project includes an in-depth analysis of the
Company, the market, and the industry (both in national and international terms). Through
country ranking and country clustering analyses, Austria and Belgium were selected as two of
the five countries with the most potential followed by their respective in-depth analyses.
Belgium was ultimately selected as the target country for BioFrescos expansion. A detailed
entry strategy was suggested for the target country, including the selection of entry modes, a
comprehensive marketing plan, and financial forecast over a five-year timeframe. This work
also includes a literature review on international market selection.
Descrição
Palavras-chave
International business Marketing Strategy Biofrescos Frozen foods Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization