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Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - licensing across industries
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| 7.39 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The project aims to design a comprehensive market entry strategy to successfully launch
UniqueMark, an innovative hallmarking technology, into the market. This Work Project intends
to assist Imprensa Nacional Casa da Moeda (INCM) in developing a strategic business plan,
leveraging the technology’s value proposition and market opportunities. Internal and external
analysis, incorporating best practices and concept testing, are the key phases of the
methodology. The findings are organized among guiding pillars that led to the recommendation
of a customized strategy tailored to firm’s needs. Further research was suggested to better
implement the final recommendations.
Descrição
Palavras-chave
Hallmarking Assay office Authenticity Innovation Strategy consulting Technology Jewelry Precious metals Traceability