Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/173365| Título: | Corporate report for Benfica board analysis - sports performance, youth academy and commercial & marketing |
| Autor: | Leite, Afonso Pais Borges de Macedo |
| Orientador: | Brinca, Pedro |
| Palavras-chave: | Benfica Kpi Youth Sponsorships Merchandise Sports Revenue |
| Data de Defesa: | 26-Jan-2024 |
| Resumo: | This thesis is a proposal for a corporate report for SL Benfica’s board analysis. It is a tool adjusted to the reality of SL Benfica which allows the club to self-evaluate its performance, strategies and commitments. Covering Sports Performance, Youth Academy and Commercial & Marketing, the report emphasizes the critical role of corporate reporting in guiding decisions. Explores the use of key performance indicators (KPIs) and recognises the limitations of this analysis. |
| URI: | http://hdl.handle.net/10362/173365 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| Corporate_Report_for_Benfica_Board_Analysis_Sports_Performance_Youth_Academy_and_Commercial_Marketing.pdf | 577,25 kB | Adobe PDF | Ver/Abrir |
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