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Corporate report for Benfica board analysis - sports performance, youth academy and commercial & marketing
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 577.25 KB | Adobe PDF |
Orientador(es)
Resumo(s)
This thesis is a proposal for a corporate report for SL Benfica’s
board analysis. It is a tool adjusted to the reality of SL Benfica
which allows the club to self-evaluate its performance, strategies
and commitments. Covering Sports Performance, Youth Academy
and Commercial & Marketing, the report emphasizes the critical
role of corporate reporting in guiding decisions. Explores the use
of key performance indicators (KPIs) and recognises the
limitations of this analysis.
Descrição
Palavras-chave
Benfica Kpi Youth Sponsorships Merchandise Sports Revenue