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Business model innovation: how apps for good business model can be solidified and improves financial sustainability
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.36 MB | Adobe PDF |
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Resumo(s)
This thesis addresses the financial sustainability challenges of Apps For Good and supports
its ambition to expand its impact internationally through the development of strategic business model innovations and a profound internationalization strategy. The thesis is
divided into five core segments: an analysis of AFG's current status, improvements to the
business model within Portugal, exploration of potential international markets, formulation
of a market entry strategy, and a financial forecasting analysis. This approach aims to
transform AFG into a financially sustainable and internationally recognized program,
increasing digital literacy and fostering digital innovation globally.
Descrição
Palavras-chave
Stratigic reflection Market analysis Value proposition Subscription revenues