Business model innovation: how apps for good business model can be solidified and improves financial sustainability

Abstract

This thesis addresses the financial sustainability challenges of Apps For Good and supports its ambition to expand its impact internationally through the development of strategic business model innovations and a profound internationalization strategy. The thesis is divided into five core segments: an analysis of AFG's current status, improvements to the business model within Portugal, exploration of potential international markets, formulation of a market entry strategy, and a financial forecasting analysis. This approach aims to transform AFG into a financially sustainable and internationally recognized program, increasing digital literacy and fostering digital innovation globally.