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Does blockchain enabled traceability elevates the individual and social function of luxury jewelry?
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Resumo(s)
The consumer's call for greater sustainability is one major trend shaping the luxury jewelry industry. Blockchain solutions enable end-to-end traceability in the luxury jewelry supply chain, enforcing sustainable business practices. This study illuminates the impact of blockchain traceability solutions on the consumer's perception of luxury jewelry products from two perspectives – the individual and social functions of luxury. Using an exploratory survey, results reveal that blockchain technology elevates the individual and social functions of luxury jewelry products by providing transparency as well as verifiable information about sustainable and ethical sourcing, amplified by the consumer's social and ecological sustainability awareness level.
Descrição
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Luxury Blockchain Jewelry Customer satisfaction