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Developing a business plan for the expansion of Indumape-s B2c business in hypermarkets, supermarkets and discounters
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| 1.77 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This research paper, “Developing a Business Plan for the expansion of Indumape’s B2C
business in Hypermarkets, Supermarkets and Discounters”, analyses the Portuguese fruit juice
market and Indumape’s potential to gain relevance in this market. Thus, consumer preferences
and tastes were analysed, alongside the exploration of the biggest players in this market.
Moreover, a rebranding strategy for Indumape was done. This Field Lab explores in detail
Indumape’s possible entry strategies for one specific sales channel. Other channels were
analysed and an overall plan is recommended, by entering in three out of the four explored
channels and increasing Indumape profits by 13%.
Descrição
Palavras-chave
Business plan Apple juice Consumer behaviour B2c Buying decision Bag-in-box 100% natural Rebranding