Business in practice: driving transformation in the automotive industry - a comprehensive analysis & personal insights

Abstract

In an era of sustainability-driven transformations in the automotive industry, a group of students participated in a business simulation with the goal of crafting a strategy towards electrification and value creation. This thesis, divided into two parts, explores the theoretical framework underpinning the company's strategic approach. Simultaneously, it delves into the personal aspects of leadership and conflicts faced during this endeavor.