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Business in practice: driving transformation in the automotive industry - a comprehensive analysis & personal insights
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 7.23 MB | Adobe PDF |
Orientador(es)
Resumo(s)
In an era of sustainability-driven transformations in the automotive industry, a group of students
participated in a business simulation with the goal of crafting a strategy towards electrification
and value creation. This thesis, divided into two parts, explores the theoretical framework
underpinning the company's strategic approach. Simultaneously, it delves into the personal
aspects of leadership and conflicts faced during this endeavor.
Descrição
Palavras-chave
Automotive industry Business simulation Conflict resolution Decision-making Electric fleet Emotional intelligence Innovation Marketing Personal development Professional growth Self-reflection Strategy Sustainability Team dynamics