| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.33 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This report delves into the electrification journey of the fictional car manufacturer 8Tron,
examining the strategic shifts, technological advancements, and environmental implications over
a gamified experience spanning 6 years. It explores the company's transition from conventional
vehicles to a fully electrified fleet, highlighting the motivations, challenges, and outcomes.
Additionally, it assesses the alignment with global sustainability goals and evaluates the cross functional decisions made across operations, human resources, and marketing. Individual
reflections over key group accidents offer a unique perspective on the transformative journey and
insert professional development into a broader human dimension.
Descrição
Palavras-chave
Electrification Automotive industry Brand expansion Lean manufacturing Team dynamics Sustainable goals Change management Green supply chain management Green human resources management Gamification Self-reflection
