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Publicação
Business in practice: the learning journey of Carcavelos´ transition towards sustainable mobility solutions
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.4 MB | Adobe PDF |
Orientador(es)
Resumo(s)
In a currently changing landscape, marked by shifting customer
demands and rising environmental concerns, companies are forced
to adapt and innovate. Business in Practice: The Learning Journey
of CarCavelos’ Transition Towards Sustainable Mobility Solutions
explores CarCavelos’ path as an established company in an
automotive industry business simulation, with focus on strategy,
marketing, and innovation, as well as a personal reflection on the
main challenges encountered by the management team on the
challenging journey towards adapting electric mobility.
Descrição
Palavras-chave
Strategy Marketing Business simulation Sustainability Innovation Teamwork Co2 emissions Self-reflection Automotive industry Electrification