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Driving customers´ peace of mind: Zenmotors´ radical journey to a sustainable, safe, and high-end electric car portfolio
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Orientador(es)
Resumo(s)
This thesis examines the transformative shift in the automotive sector towards electric vehicles
(EVs) using a business simulation of a fictional car manufacturer, ZenMotors. By employing
Rumelt's strategic kernel (2012), the study dissects ZenMotors' strategies, highlighting key
lessons in technology incorporation, inventory management, and shareholder value
optimization. Additionally, the research reflects on group dynamics in modern collaborative
settings. Through personal experiences, the emphasis is laid on the democratization of
leadership and the challenges posed by biases in diverse teams, advocating for psychological
safety and bias awareness as essential tools in harnessing collective intelligence.
Descrição
Palavras-chave
Electric vehicle market Transformation Sustainability Marketing Innovation Strategy Esg Team dynamics Cross-functional collaboration Technology readiness Inventory management Operational efficiency