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Business in practice: the transition of curro cars to the mobility of the future and personal insights
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Orientador(es)
Resumo(s)
The car industry is facing a period of considerable changes, due to
the shift towards electrification and digitalization. It is therefore
critical that carmakers react to these changes swiftly. The aim of
this thesis is to present the efforts of a fictional company, Curro
Cars, to navigate such transitional period in a simulated
environment. The content is divided into two parts, firstly the
business performance will be presented, focusing on strategy,
innovation and finance. Secondly the focus will be on team
dynamics, presenting two critical incidents that provided personal
reflection points on the author’s role in a team.
Descrição
Palavras-chave
Business simulation Change management Automotive industry Electrification Digitalization Strategy Innovation Finance Team dynamics Interdependence Authority balance Decision making process