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The road to electrification: strategic analysis of enigma motors´ transition to electric vehicles
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This thesis explores the strategic transformation of Enigma Motors, a simulated automotive
company, during its transition from combustion to electric vehicles. The first part provides a
firm analysis, examining the company's strategic, operational and marketing decisions in
response to market demands, competition dynamics, and operational processes. The second part
offers a personal reflection on the leadership dynamics and interpersonal challenges
encountered during this transformative process. The study illuminates the complexities of
handling a major industry shift and the importance of adaptability and learning in strategic
decision-making.
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Automotive industry Strategic decision-making Electric vehicles Transition from combustion engines Leadership dynamics Sustainability Business simulation Business management Practice Of reflection Dynamics within teams