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The role of digitalization and consumer behavior in combating food waste

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2022_23_Spring_52577_Camila_Bianchi.pdf3.89 MBAdobe PDF Ver/Abrir

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This research examined the role of digitalization and consumer behavior in combating food waste in hospitality. To evaluate the hypothesis of the adoption of sustainable practices to reduce food waste being dependent on the industry's ability to find economically feasible solutions that do not compromise convenience or quality for consumers, a survey and expert interviews were conducted. Different digital solutions were explored to minimize costs and risks throughout restaurants’ progression to more sustainable operations. The findings of this study suggested that customers’ increased awareness and environmental concern will drive demand for restaurants to increase their efforts in reducing their impact.

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Palavras-chave

Food waste Hospitality Social impact Environmental impact Consumer behavior Digitalization

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Licença CC