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A practical approach to navigating uncertainty within innovative markets for Carthago, a fire prevention and response start up concept: business model
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Orientador(es)
Resumo(s)
Despite efforts to establish methods for innovation and market entry, the element of uncertainty
makes it difficult for firms to ensure success when introducing a new product. Therefore, mitigation
of uncertainty is paramount to cultivating innovation and growth. This paper provides a practical
example of uncertainty reduction in the context of Carthago, a developing start up looking to
provide technological solutions to the growing wildfire problems in Portugal and Europe.
Structured around the Innovator’s Method, additional frameworks like the social business model
canvas, strategic foresight and scenario planning will be used to advise Carthago’s approach to
uncertainty mitigation and market entry.
Descrição
Palavras-chave
Social business model Entrepreneurship Uncertainty Business model architecture Bm framework Firefighting Sensor technology