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Bringing sports tv into the 21st century: a strategy plan for the Portuguese football league - financial evaluation and impact on Portuguese football
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Resumo(s)
With the introduction of a collective bargaining model for the joint sale of broadcasting rights
for Portugal’s top two football divisions, broadcasting revenues need to increase significantly
to avoid declining revenues for Portugal’s biggest clubs. As this would jeopardise the long term viability of Portuguese football, this paper develops a strategic plan that helps broadcasters
boost revenues for acquiring these rights. Results suggest that a tiered pricing model with a
cheaper ad-based subscription would be well received by fans and could significantly increase
revenues. However, the major Portuguese clubs would continue to face revenue declines.
Descrição
Palavras-chave
Sports strategy Football Liga Portugal Advertising Data privacy Tv broadcasting rights Subscription models