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How can saltpay successfully scale loyverse- business by entering new European markets? An analysis of the Danish e-pos market
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Resumo(s)
The present work project answers how SaltPay, a payment service and software provider, aims
to gain market share and revenue growth in the e-POS industry. With SaltPay’s recent
acquisition Loyverse, the three most attractive European countries, namely Germany, Denmark,
and Italy, are identified in a country selection process. An in-depth analysis then evaluates the
attractivity of the Danish e-POS market. By employing qualitative and quantitative research,
this work project’s goal is to build an expansion and market entry strategy.
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Palavras-chave
Payment industry Digital payments Point-of-sale Pos Electronic pos E-pos business management software Internationalization Digitalization Globalization Europe market entry strategy Merchants Gastronomy Retail Fiscalization