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Bem Brasil field lab internationalisation - the case of bakery goods in Norway
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| 2.68 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The project aims to provide a solid base for Company B, a small Portuguese company, to decide
where and how to internationalise operations. First, the countries with the highest potential were
selected: France, Germany, Norway, Spain, and the United States of America. Subsequently in depth analysis of these countries were performed; in this report, only the one for Norway is
presented. The highest potential country for expansion was identified as France. Finally, an
implementation plan was conducted, including details for marketing and financial forecasting
for France. This paper also includes a literature review on International Market Selection.
Descrição
Palavras-chave
Internationalization International market selection Market entry strategy Strategic analysis Industry analysis