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Optimizing inventory and pricing strategies from a revenue management perspective : a value-added revision of essential trading issues
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The consulting project discussed in this thesis was conducted with the Portuguese company
Indie Campers, which offers road trips throughout Europe, US, and Oceania. To guide its
revenue management function, the client relies on demand forecasting, and stock and price
management. This paper aims to provide a deep understanding of the current pricing and stock
planning, current processes and management capabilities in the Revenue management function
at Indie Campers. To understand the Revenue management functioning, a literature review of
the most important concepts is provided. After diagnosing, analysing, and experiencing the use
of the current processes and capabilities at Indie campers, a glossary, and a playbook are
conceptualized. These approaches serve as a guideline with the aim of, respectively,
formulating and structuring the most important concepts, and elaborating the key steps and best
practices for effectively solving revenue management related challenges at Indie Campers.
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Strategy consulting Revenue management Pricing strategies Stock management Glossary Playbook