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Volkswagen group services - consulting cultural clash within the ramp up of an international venue - the role of organizational culture, network and communication
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Autores
Resumo(s)
The phenomenon of globalisation and the expansion of businesses across borders incited the
need for organisations to become more culturally aware and inclusive, continuously adapting
to new markets and realities. To remain relevant in ever-changing industries, companies must
rethink and readapt their business models and collaboration models, for the smooth cooperation
between its international offices. The goal of this master's work project is to propose solutions
to tackle the managerial and cross-cultural issues faced by the Volkswagen Group Services
(VWGS), namely the Consulting Services, to reach its maximum potential and counteract
possible repercussions that could damage the brand’s reputation.
Descrição
Palavras-chave
Culture mapping Knowledge integration Meta-communication Boundary spanning Management Cross-cultural management Hrm Leadership Gamified training