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How could a parking space be conceptualized as a new profitable business unit for Cjsj
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| 1.47 MB | Adobe PDF |
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Resumo(s)
This project aims to offer a way for Centro Juvenil de S. José’s (CJSJ) financial sustainability
to be improved. An introductory diagnosis highlighted a large dependency on state funding and
the need to optimize the use of its assets to become more financially sustainable. It also showed
that the current organizational structure could act as a barrier to the successful and sustainable
operation of further business units. This report provides one of the two proposed business plans
for a for-profit unit that can be implemented by CJSJ: the business concept of a parking space.
Finally, organizational shifts as well as financial recommendations will be proposed to CJSJ.
Descrição
Palavras-chave
Management Business conception Social business Market research Value proposition